Extract, make, waste. This is the essence of a linear economy.  From the continual extraction of natural resources to the huge energy demands of continually making new products to the growing piles of trash that are taking over Planet Earth, this is not a sustainable system.

Then there was recycling.  But recycling, a step in the right direction, is not a panacea.  Most recyclable waste is not actually recycled.  Of the 35 million tons of plastic thrown away each year in the US, only 10% gets recycled.  And, China, which used to accept most recyclable trash from the US, is no longer accepting any.  In any case, recycling requires materials and energy to recycle any trash, as it is broken down and then used to make brand new, often different, products.

A major part of the problem is packaging.  We package everything.  Sometimes the packaging is more expensive than a product itself.  And, while we at least use a particular product for its intended purpose before throwing it away, packaging is typically thrown away immediately.  At best, it is (occasionally) recycled.

The heart of the Growly Delivery System is the essence of Circularity: Reuse.

Our returnable reusable growlers are the perfect example of Circular Packaging.

It's obvious when you think about it.  Use packaging that can be easily reused, over and over.

Reuse requires no additional extraction of resources, none of the energy to originally make or recycle, little energy to clean, and, with milkman style delivery, little additional energy to return for reuse.

There is NO TRASH.


  • Reduces the need for new raw materials.
  • Saves energy and reduces greenhouse gas emissions.
  • Eliminates waste to be recycled or sent to landfills.



Reuse is one of the most important aspects of a healthy Circular Economy. We at Growly strive to integrate it into all of our daily operations and activities.

You can help. Next time you’re about to purchase something, ask yourself: is there a reusable, less wasteful, and - in the case of Growly - more enjoyable packaging option for what I’m about to purchase?

You can learn more about our growlers here.




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